A great example of a campaign capitalizing on the creativity of its supporters comes in the form of Will.i.am’s music video remix of Barack Obama’s victory speech in the South Carolina primary. The video, released Friday by the creators, was emailed to the campaign by Michelle Obama Monday night.
It has over 2 million views (at last count of the several iterations floating around) and continues to spread. It’s a catchy, moving creation from talented artists that equate Obama’s speech and message with song and lyrics.
What is great for the campaign is that the saw the quality of the video, the positive response and the potential for their polling numbers. They sent the video around, being sure to note that it was a “supporter created video,” and sat back to watch the latest viral video take even further flight. Well done, BO.