Traveling food carnivals on Twitter

08 Jul
8 July 2009

I met up with the Fojol Bros, (and snapped this pic of) DC’s newest and most buzz-worthy street food option, on Memorial Day at the Navy Memorial during the parade.  I had wanted to partake in their served-from-a-carnival-on-wheels Indian food for a while but never seemed to match their schedule.  The timing was perfect.

I wouldn’t have found them if it hadn’t been for their Tweets.  They communicate with fans by announcing their location on Twitter, and they were right around the corner.  They move through DC blaring music, donned in kitschy outfits and looking nothing like an authority on anything Indian.  But the food is great, the utensils are biodegradable and the price is right.

Fojol Bros on TwitterI snapped the photo above with one hand while holding a cup of chicken masala in my left, posted it to Flickr! and got a note from the Bros.  They sent it out to some press and it wound up here, in the August issue of DC Magazine.

They’re definitely seizing the power of social networking to build a scrumptious business model.  Follow them at @fojolbros and fojol.com.

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