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	<title>Ben Murray &#187; clinton</title>
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		<title>Clinton Injects $5M, Obama Matches in Donations</title>
		<link>http://www.benmurray.us/2008/02/clinton-injects-5m-obama-matches-in-donations/</link>
		<comments>http://www.benmurray.us/2008/02/clinton-injects-5m-obama-matches-in-donations/#comments</comments>
		<pubDate>Wed, 06 Feb 2008 19:45:56 +0000</pubDate>
		<dc:creator>benmurray</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[clinton]]></category>
		<category><![CDATA[election]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[obama]]></category>

		<guid isPermaLink="false">http://www.allpoliticsisdigital.com/2008/02/06/clinton-injects-5m-obama-matches-in-donations/</guid>
		<description><![CDATA[Hillary Clinton announced today that she is loaning her presidential campaign $5 million of her own money. Barack Obama responded with his own campaign &#8211; to raise the same $5 million in individual contributions. Looks like he&#8217;ll do it in about one day. I pulled this graphic from the email his campaign manager sent this [...]]]></description>
			<content:encoded><![CDATA[<p align="left"><a href="http://www.allpoliticsisdigital.com//wp-content/uploads/2008/02/picture-3.png" title="Obama’s Campaign to Match Clinton’s Loan…In One Day" rel="lightbox"><img src="http://www.allpoliticsisdigital.com//wp-content/uploads/2008/02/picture-3.thumbnail.png" alt="Obama’s Campaign to Match Clinton’s Loan…In One Day" align="right" /></a><br />
Hillary Clinton announced today that she is <a href="http://thecaucus.blogs.nytimes.com/2008/02/06/clinton-considers-lending-her-campaign-money/">loaning her presidential campaign $5 million of her own money</a>.  Barack Obama responded with his own campaign &#8211; to raise the same $5 million in individual contributions. Looks like he&#8217;ll do it in about one day.  I pulled this graphic from the email his campaign manager sent this evening asking donors to match her loan.</p>
<p align="left">Now, it may seem like he&#8217;s kicking her while she&#8217;s down, but the huge headlines declaring that Hillary&#8217;s campaign coffers are running dry and that her campaign staff is now searching through trash bins seems a bit a over-the-top.  She&#8217;ll make the money back quickly in contributions and power through March.</p>
<p align="left">But, it is, as always, a fascinating look at how the Internet has driven these campaigns.   Obama raised $32 million in January, taking <a href="http://blog.washingtonpost.com/the-trail/2008/02/01/obama_sets_new_online_record.html">$28 million of it online</a>.  That&#8217;s 87% of his fundraising for the month.  The reach of his campaign and the number of small donors this online system can engage is staggering.  With <a href="http://www.paypal.com">PayPal</a>, <a href="http://checkout.google.com">Google Checkout</a> and other ready-made online checkout systems, contributors needn&#8217;t even get out their checkbooks.</p>
<p align="left">&nbsp;</p>
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